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Six months ago, I had communication with a national corporation about their consideration to developing a corporat

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e strategic philanthropy program. They didn't have one at all. I kept thinking, imagine the impact this corporatio

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n could have in communities where they have a presence! WOW! It would be phenomenal for them and communities. Let

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

me say this corporation is big. Okay, they are huge.

Well, they were kind enough to let me know that they had jus

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hired a public relations firm to create one for them. I thought to myself, "What a pr firm? No please no." But wh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

at to do next, just wait and see what they come up with. Just one month ago, I visited the corporations website.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

There it was, just as I thought was going to happen. They have a program, but it is a cause-related marketing prog

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

am. I was crushed and let me tell you why.

Cause-related marketing programs are based on two things. One is a one

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

-on-one partnership between a company and a charity. The other is it's product driven/sales promoted. The program

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

works as long as there is no negative publicity about either the company or the charity and it works so as long as

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the product moves. In a nutshell, cause related marketing has a shelf-life. While folks contend that any giving is

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a good thing, these type of programs are not sustainable. The message is not necessarily one that stands over tim

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e nor does the giving.

On the other hand, strategic philanthropy programs are created by individuals or companies

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

whose roots are based in philanthropy. Philanthropy is a field with its own set of principles, methods, professio

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

als and message. Strategic philanthropy is not based on product or services and is not promoted by sales. At its c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ore, it is based on the fundamental principle of being responsibly committed to changing lives and the world today

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

and for future generations.

If your company is serious about making an impact and giving back, you've got to be

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

erious about the type of giving program you have and how it works. It should be value-based and sustainable. Consu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mers are savvy folks, just like you and me. Don't think they are fooled by giving that is essentially marketing-dr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

iven. If you want marketing, hire a marketing strategist. If you want philanthropy, hire a philanthropy strategist

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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I am regularly amazed by brand new facilities that are obviously user-unfriendly. Huge investments of time and money ... but who are they designing it for?! A new airport in the Middle East is an impressive and expensive building. It's huge, packed with stainless steel and halogen lights and lots of fancy gold.

There is little doubt that growing a business and producing a profit in today’s business environment takes more effort than ever before. Locating potential clients is a tremendous challenge for insurance agents, realtors, and financial planners working to build a practice. Even well established major corporations are struggling to retain profitable new customers, let alone building their base. The purpose of this series is to look at some common, overused, excuses for poor business results. Not only will we look at the excuses and why they are invalid, we will also look at steps to take to keep from having to resort to this embarrassing whining.

Is your nonprofit suffering from decreased funding and disjointed programs? If these problems sound familiar, your nonprofit organization is drifting. You can take steps to become more focused. You can become a rowing organization.

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