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According to a recent Nielsen-Netratings.com release, over 3/4 of all U.S. home Internet users connected at broadband speeds during November, 2006.

That figure

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

increased 13%, up from 65%, just one year ago.

This increasingly widespread adoption of broadband access means that American's with internet access spend more t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

me online than ever before, especially compared to dial-up users.

So, what do people do with all this extra connection horsepower?

Though the following represe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nt a seemingly diverse range of activities, they all contain a common thread: they allow people to connect with other people.

Online Gaming - According to the N

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

elsen report, users spend the most time with online gaming in connection with sites like Pogo.com or EA.com.

Pogo.com allows users to play games directly on the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r site through a web browser, while EA.com's services allow users to find, sort, and connect through 3rd party servers for games like "Battlefield 2142."

Online

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

gaming blew away all other online broadband activities for total time spent per user and the percentage of people playing who operate with high-speed connection

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

.

Instant Messaging - Ok, AOL's Instant Messaging service rated one of the most popular even before widespread broadband.

However, broadband enabled additional

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

services like audio (voice over IP) and video to jump on the instant messaging bandwagon - as seen with the explosion of Skype.com.

I guess the power of broadba

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nd and video chat came home to me during the birth of my grandson.

I sat in the hospital waiting room with my laptop, logged on to the wireless network in the h

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

spital, and had a business meeting via Skype's video chat.

When I finished it hit me that we really do live in an age where the things we saw on the "Jetsons" m

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ght come to pass.

Social Networking - If you connect to the Internet, you know the words "My Space!"

Well, apparently a lot of people use the site too since it

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ranks #4 on the list of broadband activities.

Again, the theme of "connecting with others" basically serves as the entire purpose for MySpace.com's existence.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

I've witnessed firsthand the power of My Space to allow people to connect with others by watching my business partner's teenage son use the site to actually meet

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

girls.

I expect to see even more specialized versions of social networking sites to continue emerging in the coming months.

Email - Yahoo! mail and Gmail rated

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the highest among online email services. Both offer a huge 2 GB storage capacity, though Yahoo charges $20 a year.

These services make it possible not only to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

onnect in the most basic online way (email), but make it easy to pass huge files (viral videos, mp3's, etc.) back and forth with ease.

I've also found Gmail.com

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s built-in chat feature extremely convenient when I need to get in a quick word with friend's and business associates.

Music and Video: The philosophy of "I wan

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t my MTV" spilled over into the online world.

MP3 download site iTunes rates one of the most popular sites in the world and my mom even knows about "viral video

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

!"

Of all the online activities, this one still needs to define itself more fully, but based on the amount of time spent by surfers, there's no lack of interest

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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