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For some time now, the warm and fuzzy feelings towards Google have dissipated to be replaced by a certain unease. What is Googl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e up to? Google’s entire focus in its business strategy is to ensure that their service enables them to fully track you the int

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ernet user so that they are able to provide relevant search results. The companies they are buying up on a daily basis are chos

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n because their products or services add to this business focus.

Google’s CEO Eric Schmidt spoke about his company’s approach

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to personalisation at a conference in the UK this week. Google’s focus on collecting data on the internet user is far more obse

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sive than one would imagine. It seems that Google would like to be able to predict, for instance, what a user might want to do

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the next day or what job he/she might wish to take.

This is a whole new take on providing information on the closest shoe shop

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

! Google wants to be able to predict that you want to buy shoes on a given day and what your style and fashion taste could be,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he budget you have towards your shoe purchase, where you live and where you will, most likely, want to shop. All for the sake o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f providing relevant search results? And if you don’t have a budget available because you are broke, is Google going to direct

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ou to a loan facility?

In order to try and re-assure people, Google states that it will only keep this personalised informatio

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n for two years. Who will police this, one wonders. Moreover, it is becoming increasingly difficult for internet users to stay

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

anonymous. A harmless activity, one would think, of posting a video on YouTube, will provide Google with personal information.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

dd to this Gmail and iGoogle, never mind the information that Google’s new acquisition DoubleClick can provide. Google is searc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hing your e-mails, your video posts and the ones you are viewing and checking on your RSS feeds. What contribution will Google’

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

acquisition 23andMe, a human genetics firm, bring to all of this invasion of personal privacy?

Of course the original warm fu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

zzy feeling had in part something to do with a statement by Page and Brin, the founders of Google. They maintained that one can

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

make money without doing evil. Then one finds Google providing its search service in China and agreeing to Chinese state censo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ship. China doesn’t exactly have a lilly white reputation regarding its handling of human rights. Add to that Google’s growing

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Big Brother status and one wonders whether the internet user should start getting worried. Read more on this at Independent, UK

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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