Wiki Articles - Writing and Speaking

Do you want to get publicity? Usually, a press release will play a big pa

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rt in the success of a thing or a person. It is free and at the same time

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

provides more credibility since this would be coming from another person

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

’s point of view, opinion, or experience.

Writing press release is just

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

like writing any other documents but there are some points that needs to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e stressed. They need to be very effective so that the public could make

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a decision out of your press release.

Things to consider before writing

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the press release:

• The reason why you are writing this release.

• Who

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

are your target audiences?

• What do you want the recipients to take aw

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ay form this press release?

• Would the information on the press release

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

be vital to your audience?

• What is the just cause for coming up with t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

his press release?

Getting with the Structure and Format of the Press Re

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lease

1. Take note of the content. It should be free from grammatical er

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rors, incorrect spellings and errors. It should provide resources that we

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

re correctly quoted.

2. Be simple and concise. Do not use highly technic

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l and flowery words.

3. It should be factual. Do not embellish things th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

at need to be communicated. Be sure that information presented are 100% c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

orrect.

4. Try to be as objective as you can. Refrain from presenting th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ings that would render your opinions as biased.

5. Timing should be cons

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

idered. Usually, press releases are distributed before an important event

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Ecommerce may be the beneficiary of a new technique of software blending called ‘Mashups’. The future may not be entirely clear on the successful integration of mashups, but initial program integrations have proven promising and beneficial.

Design your web site so that it appeals to prospective patients and the search engines that bring them to you. Use your website as an extension of your waiting room to reflect your practice and differentiate from other practices on the Internet.

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