Wiki Articles - Writing and Speaking

[From our deconstruction of hundreds of Hollywood blockbusters and sitcoms (see belo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

w for the URL of our Home Page) and our isolation and identification of more than 18

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

8 stages of the Hero's Journey that you need to know about...]

The Hero's Journey i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s the template upon which the vast majority of successful stories and Hollywood bloc

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

kbusters are based upon. In fact, ALL of the Hollywood movies we have deconstructed

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

are based on this template.

Understanding this template is a priority for story

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or screenwriters.

The Hero's Journey:

a) Attempts to tap into unconscio

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

us expectations the audience has regarding what a story is and how it should be told

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

.

b) Gives the writer more structural elements than simply three or four acts, plot

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

points, mid point and so on.

c) Gives you a tangible process for building and rele

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sing dissonance (establishing and achieving catharsis).

d) Gives you a universal st

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ructural template upon which you can superimpose your situational story.

and more..

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

.

Y tu Mama Tambien (2001)

Again, a great spanish flick that follows the He

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ro's Journey model. This is a coming of age road trip - how often have we seen that

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

before?

The Refusal (post the Ultmate Boon) is actually a denial and it is portayed

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

well here - Tenoch throws up after waking up and realising that he has slept with h

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

is best friend.

The Magic Flight - the boys go home.

Crossing the Return Threshold

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

- meeting up for coffee.

Learn more…

WRITE THAT SCREENPLAY!

*************

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

*********************

You are free to reproduce this article as long as no changes

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

are made, the author's name is retained and the link to our site URL remains active

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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