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My husband and I have property at a lake resort community not far from our home. The interesting thing about this Resort Development Company is

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

their high percentage of sales closings. It’s really pretty amazing.

You see, the company does an excellent job of attracting people to the p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

roperty and then the sales staff does an exceptional job closing them once they get there.

Let me tell a short story about it that I think can

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

make a difference for YOU and YOUR business.

Several years ago, my husband wanted to take a drive and see this lake community. I was thinking

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

: Great! I'll be locked inside a room for hours while they put on the hard sell and then they won't let us get away unless we sign on the do

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tted line! But guess what? We actually experienced something VERY different than that.

On Saturday morning we met with David, a large man

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

with easy-going manner, soft voice and endless enthusiasm. I've never seen anyone who was so sold on his product. As David took us for a tour o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

f the property, he pointed out his house and explained what drew his family to the area.

David was raised in a small town near by and was trai

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ned as a welder. But his real desire was to become a builder some day. David's enthusiasm really came out when he showed us lots. As we walked

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

around several lots, David would say excitedly: "And this is where you could put your deck! Think about sitting out here in the mornings wit

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

h a cup of coffee enjoying the view. Pretty spectacular, isn't it?" His passion painted a picture of possibilities for us and, even though

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

we arrived with NO intention of buying, we ended up leaving as property owners! And several years later we even hired David to build our house.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

How does the company convert so many visitors to owners? Well, it certainly isn't extremely seasoned sales professionals or high pressure sal

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

es tactics. What they do have is a simple formula:

1. Have a great product that the sales personnel can have real confidence in and

2.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Select individuals that love the product and express passion in everything they do surrounding that product.

Why am I sharing this with you?

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Because, like me, YOU can learn something from this developer. As Independent Direct Sellers, you all have great products and if you’re not pa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ssionate about those products, who will be? If your results are falling short of your expectations, try adding an element of passion to your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

day. When you do, you will find a spring in your step, revived energy and a zest that will carry you through any challenges that surface!

Here

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

's the bottom line to this story: The best tool you have for selling your products and recruiting is confidence in what you have to offer and p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

assion for sharing this opportunity with others! It’s your passion that makes others fall in love with what you have!

Copyright May 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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