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When you're a Realtor it's natural to think you're selling houses. But you're not. Not really.

You have two kinds of buyers. One kind wants a pl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ace to live, the other wants an investment property. But does either one really want a house?

No. That's the outward symbol, but they really wan

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

what that house will do for them and how it will allow them to live and/or to feel about themselves and their lives.

The "homebuyers" want a place

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

here they'll feel secure - an anchor in an uncertain world. They may want certain amenities, a set amount of space, or a specific location, but what

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

they really want is the feeling they'll get by owning that home.

For some it's the freedom and solitude of a home in the middle of 100 acres. For other

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

it's the security of many neighbors close by. For yet others it's the prestige of living in a certain neighborhood in a certain kind of house. Some jus

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t want the freedom of saying "This is mine and I'll do as I please."

Before you write your next ad, think carefully about the person who will want to o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n that particular house. Then write the ad to appeal to that person's base emotions.

If you can think of a friend or family member who would love it, p

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t a firm picture of them in your mind and write your ad directly to them. Stress the features and benefits that would send them flying to the phone to c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ll you for an appointment.

Otherwise, take the time to dream up the person or family for that house - then write to them.

I've listed many houses that

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

I would not personally want to live in. In those cases I had to stretch my imagination, or talk to someone who would like to live there. But it really i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s worth the effort.

Remember, you can't use nasty words like "family," so you have to be creative. You can do it!

The investors want a return on th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ir money and their time. They're looking for houses they can rent for a positive cash flow or houses they can fix up and re-sell at a profit.

They

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ant to feel like astute investors. When all is said and done, they want to feel like they earned a good return on both their money and their time - and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hat they were smart to buy that house.

Don't insult this group by proclaiming "Investment property" about a rental priced at $125,000 and earning $400

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

month in rent. Don't try to tell them that a major fixer priced the same as a remodeled house is a good investment. Either would be a bad advertisement

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

for you as a Realtor and would do nothing to sell the houses.

Instead, keep a list of investors and call them the minute a "real" opportunity comes al

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ng. If it's a good value, and if you've maintained your list, you probably won't have to spend a dime on advertising.

Next time you sit down to write a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ad, remember: You're not selling a house, you're selling it's benefits.

And remember what Zig Ziglar said:

"You can get anything you want in l

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

fe if you help enough other people get what they want."

Your job as a Realtor is to get out there and help a lot of people get exactly what they want

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You also have to keep your technical analysis uptodate. Not all the equations will change in a day or two, but in one year, or two years market conditions will have changed many times. If you keep using the old equations, you will get the same results that were applicable when you first bought the system.

You remember the story about the frog that was put into a pot of cold water on the stove. He was not concerned. Someone lit the burner and the water began getting warm, the frog was very comfortable ...

You would think it would be easy to come up with a perfect price for a home that will be going on the market for sale. For an agent, it usually is easy. Sellers become emotionally attached to their home. How important is it to have the perfect price, and why?

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Wiki Articles - Realtors - You Do Realize You're Not Selling A House, Don't You?

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