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Bobby Brown and Whitney Houston give Mike Tyson a run for his money in the “Jack up your life in the 90s contest”. Chalky lips and all, these two were the poster children for w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hat you don’t want your kids to become when they grow up. What was most ironic was that everyone thought that Bobby was corrupting Whitney, who does an amazing “church girl with

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the raspy voice” imitation. But church girls don’t usually know that “crack is whack”, and they don’t get caught hauling weed onto an airplane. Well, at least she didn’t have

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ox cutters and shaving cream; people who smoke weed don’t usually have the motivation to hijack an airplane.

They were once young and attractive, now they look old and tired. T

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hey were once beautiful songbirds, now they just look like jailbirds. Life is getting harsh for these two, and it could get harsher as the “King of R&B” (haha) and his weed-tot

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tin ex-babymama find themselves on the other side of a nasty divorce.

Besides learning that crack is whack, we can learn other lessons from Whitney’s confessions. Drugs and bad

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

relationships have huge personal and financial consequences. As a Finance Professor who teaches students Personal Finance on a regular basis, I thought I would “peep game” and t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ake a quick visit to the Bobby-Whitney School of Life to see what we can all learn from their experience:

Lesson 1: Watch who you decide to marry

The wrong partner may not onl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y ruin you financially, they can also take away other valuable assets beyond money, such as your reputation, well-being and peace of mind. As young as they think they are, their

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

latest pictures show skin of leather and more wrinkles than a wet Barbara Bush. These two people spent the best years of their lives with someone that they may not have wanted t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o be with. That’s more painful than losing cash.

Lesson 2: Determine if your partner has a financial venereal disease

I created a test for the Financial Irresponsibility Viru

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s (FIV). If you or your partner has a positive score, you are FIV positive. Destructive financial habits such as drugs or alcohol make it very easy to become FIV positive. I am

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

not one to say that the drug rumors are true. But if there were drugs in this relationship, that is a quick way to end up in the poor house.

Lesson 3: Size does matter (meanin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

g the size of your partner’s bank account) – but too much size can be a pain

Some people are excited to have a mate who is well-endowed (financially), but sometimes you are rewa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rded on the front end but punished on the back. All that extra bling in their account can dull the shine on your smile when you get out of bed every morning. Your partner shoul

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

make you wealthy in many ways, not just financially.

Lesson 4: Don’t spend your time with an enabler of your financially destructive habits.

If you overeat, overspend, or gam

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ble too much, then it might not make sense to “hook up” with someone who does the same thing. You might be as happy as two pigs in a mud puddle, but when the piper comes to coll

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ect payment, the payment will be eternal. Find someone who complements you and improves you, not someone who accentuates the parts of you that happen to be most destructive.

Bo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

by and Whitney have performed a valuable service. By watching them jack up their lives, it has reminded me that my life is not so bad. Perhaps one day, Bobby will rise back to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the top of the charts, and Whitney will once again be cranking out number one hits. Yeah, you’re right. Even I thought that last line was funny.

Copyright 2006 Dr. Boyce Watkin

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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